Another amazing concept design from Benetti's design innovation program which involves 16 international design firms and 27 projects. The program was set up to develop new design concepts for Benetti's custom yachts from 50m up to 90m+ in order to evolve Benetti's design and to offer their clients a wide range of new projects.
Vincenzo Poerio CEO of the Megayachts Business Unit commented "Evolving the design, the style and the family-feeling imprinted on Benetti yachts by 140 years of history is as an ambitious task. But as tireless devotees of novelty, evolution and challenge, we had no alternative. Then again, looking ahead and anticipating the market has always been encoded in Benetti's DNA. This is why we have decided to assign this challenge to the world’s most reputed yacht designers. Almost twenty firms of architects worked on dozens of designs concepts for new yachts in the 50m to 90m+ meter range, offering possible new directions and interpretations for the future design of our mega-yachts. Excellence breeds excellence".
The 16 international design firms:
- Axis – Horacio Bozzo Design
- Bannemberg & Rowell
- Marco Casali
- Cor D Rove
- Luiz De Basto
- Luca Dini
- Eidsgaard Design
- Cristiano Gatto
- Evan K Marshall
- Studio Massari
- Nauta Design
- Neo Design
- Prima Design
- PS+A Palomba Serafini
- Quarto Stile
- Design Studio Spadolini
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