Thursday, April 18, 2013

Perini Navi Set Up In China

The Perini Navi Group has its eyes set on the Asian superyacht market and have just open an office in China last week. The office is in the St. Regis Resort in Yalong Bay, Sanya on the island of Hainan. This area is already one of the most popular vacation spots for the wealthy Chinese and a reference point for the organisation of large events and conventions, so a prime spot for their new office.

Perini have also launched a new Chinese language version of their website "The inauguration in China," says Giancarlo Ragnetti, CEO of the Perini Navi Group, "is part of a specific strategy that aims at our expansion in new potential markets. We believe that Asia is one of the most interesting new markets so, to keep our company image strong, we feel that it is of fundamental importance to be physically present in the area."

The St. Regis Resort's facilities also include a port, the first and currently only superyacht marina in China. The Sanya Yalong Bay Yacht Club that has 187 berths of which over 50 are for yachts over 52m (170ft). There are also moorings for yachts of up to 76m (250ft) in length. The concept and design both of the marina and of the Sanya Yalong Bay Yacht Club are reinforced by Italian know how in the sector.

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